• Andrea Pomerantz Lustig

    Beauty Sleuth
    and author of
    How to Look Expensive

  • The BeloveD
    Beauty Bible

    There are too many beauty books on the shelves, so the bar for actually buying one is high. This one leaps it, with room to spare. […] The philosophy behind this book is both wise and doable: Maintenance is important, but you can go overboard."

    — The Wall street journal

    buy now

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@ANDREAPLUSTIG

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Andrea Pomerantz Lustig

My official bio:

Andrea Pomerantz Lustig is known around the offices of Glamour as the “Beauty Sleuth,” thanks to the wildly popular beauty advice column and articles she wrote for the magazine for the last decade, as well as her BlackBerry bursting with the hottest beauty pros. She started Glamour.com’s beauty blog and is cherished by Glamour readers for her fresh, original beauty tips, ideas, and solutions. Prior to becoming a contributing editor at Glamour, she was pioneer editor in chief at Sephora.com, and before that spent ten years as beauty and fitness director at Cosmopolitan. She regularly appears in the national media, on shows including The Early Show, Good Morning America, Today, Oprah, and Entertainment Tonight. Her beauty tips have appeared in Glamour, the New York Times, Women’s Daily, Allure, and bloggers share her tips with their audiences regularly. A graduate of the University of Pennsylvania, she lives in New York City with her husband and three children.

In The Press

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“Full of beauty tips, tricks and artists’ secrets, in How to Look Expensive, veteran beauty editor Andrea Lustig helps real women determine exactly what they need to look and feel pretty powerful and make every beauty dollar they spend really count.”

—Bobbi Brown

“Andrea has a journalist’s eye in a beauty editor’s body: She knows what’s new, understands what works, and can sniff out hype a mile away.”

—Cindi Leive

“There are too many beauty books on the shelves, so the bar for actually buying one is high. This one leaps it, with room to spare. Andrea Pomerantz Lustig, a longtime beauty editor, shares her secrets to guide the reader in looking well-heeled without breaking the bank. The philosophy behind this book is both wise and doable: Maintenance is important, but you can go overboard.”

—The Wall Street Journal

Those of us angling to look like our superlative selves without going bankrupt in the process have long deserved a tome of our own—and now, thanks to veteran beauty editOR Andrea Pomerantz Lustig, it's all ours. How to Look Expensive: A Beauty Editor's Secrets for Getting Gorgeous Without Breaking the Bank is comprised of decades' worth of insider knowledge that not only promises, but delivers the tapis rouge look quickly, easily, and utterly on the cheap.

—Ashley Baker, Fashion Wire Daily

“Perfect highlights, flawless makeup, and glowing skin were once high-maintenance, high-cost endeavors. Not anymore. Beauty insider Andrea Lustig pulls back the curtain to show us how those in-the-know do it better and less expensively. This book's not a deal, it's a steal!”

—Jean Chatzky, Financial Editor, NBC Today

"Andrea is one of the best in the beauty industry, she is ahead of the trends and knows how to bring the easy steps to the everyday woman. I respect her love and dedication to making women understand the truth about beauty."

—Adir Abergeel, Celebrity Hair Stylist (Anne Hathaway, tk and tk)

"As a seasoned editor and beauty industry expert, Andrea's ultimate style guide uncovers a wealth of behind the scenes beauty secrets that have allowed many of the world's most glamorous and stylish women to always look their absolute best. This approachable, authentic book is chock-full of tips for every woman to look beautiful and chic without breaking the bank."

—Frederic Fekkai

"Busy women everywhere will appreciate Andrea's sense of what works, and her expert ability to highlight the necessities for easy, glamorous beauty. This book is the perfect go-to for anyone looking to keep their beauty regimen fresh!"

—Giada De Laurentiis

“Andrea distills all the best beauty secrets in this fun, witty read.”

—Tory Burch

"The new beauty book I swear by"

—Self.com

“I’ve found a book that could save you some money and time....Pomerantz Lustig says she wants to help women get that Hollywood red-carpet look for less. She promises and delivers on providing beauty advice on hair, cosmetics and clothes that will make you feel like a million bucks without actually spending it."

—Michelle Singletary, The Washington Post, chosen as September's Color of Money Book Club selection

“The beauty editor Andrea Pomerantz Lustig believes that the best way to look like a million bucks when your outfit costs less than your lunch is to take pains with your hair, makeup and skin care, using tips she has compiled over a lifetime. In her book “How to Look Expensive”, she reveals the power tools in her arsenal, and provides affordable and D.I.Y. alternatives for her cosmetic weaponry...Ms. Lustig writes, “you can go high-end, low-end and everywhere in between with your skin-care products — and wear them all at the same time.””

—The New York Times

“Glamour magazine's "Beauty Sleuth" columnist gives a million dollars worth of practical beauty advice for $25 in How to Look Expensive."

—The Florida Times-Union

"Women who think they know everything may pick up more than a few new tricks from Lustig, who offers how-to sections on everything from doing your own hair color at home to properly applying false eyelashes. Women who aren’t schooled in all things beauty will find this to be a nonintimidating entrée into the world of looking better."

-Writer Christine Champagne, Retailmenot.com

"No matter your age, GO BUY THIS BOOK! Never have I come across so much relevant, useful, user-friendly, wallet-friendly beauty advice in one place. I've used my copy like a text-book; it is high-lighted and has Post-It notes stuck everywhere...and I've only had it a few days! ... Before you even go out and buy a new shade of lipstick to add to your beauty arsenal.....read this book. You'll be transformed!"

-- A&MGRAD

"In all my years of reading and reviewing books, I have never read one like this one: cover to cover in one sitting. I loved it so much that I couldn't put it down. This book is easy to read with basically everything you might want to know about hair, skin and makeup -- with product recommendations to boot. Pomerantz Lustig offers practical tips from the industry's very best makeup artists, stylists, colorists and Dermatologists. With sections like, "Four Chic Ponytails That Will Make You Look Luxe," and "Five Lipsticks Mistakes That Cheapen Your Makeup And How To Avoid Them," you will be certain to find tips that you can use. And you don't have to be part of the 1% to do it."

--Carrie Stern Kleiner

"I call this a "win/win" because I have 3 teen girls who, of course, are turning into young women who care about their looks. Andrea's guidance on how to get "the look" without breaking (Dad's) bank appealed to me, and, luckily, the girls were excited to get the book as a gift. Thank you, Andrea!"

--Paul

"All I can say is "Oh, my goodness, where has this book been my whole life?" Lustig covers everything from clothes to skin care to teeth, yes, even teeth. Better yet, she offers suggestions and products that won't break the bank or my fragile budget. For example, in the chapter on skin care, she names her favorite high end, natural, and drug store products. She even puts together a beauty regime based on different budgets. Now that's the kind of information I can use! As the writer of the beauty advice column at Glamour and a former beauty editor at Cosmopolitan, Lustig knows the beauty industry inside and out and, more importantly, what goes into making a woman look good. As she points out, spending a lot of money on beauty products does not guarantee an eye-pleasing outcome. Her philosophy that "looking expensive is about looking chic and understated, polished, and professional, your personal best" lays the foundation for a beauty-guide book that is an absolute must-read!"

-- Sharon

"I picked up this book on my way to the airport before a long flight. As a professional makeup artist, I expected it to be a fun, entertaining read- which it was. I wasn't expecting to learn so much- I was glued to every page! The girl next to me kept peeking over my shoulder to look at all of the charts and animations so I let her read it for awhile and she ordered it on-line as soon as we touched down. I recommend this book for ANYONE- from the pro to the novice. I especially like the fact that it is set up in an editorial magazine style so you can skip around or just open it anywhere for a quick dose of beauty genius.Thank you for compiling all of your knowledge and tips into one resource!"

-Hilary Clark

"I've read through the hardcover of this amazing book so many times that the top is feathered with little strips of paper marking all the pages I need to go back to; then I decided I had to have it on my iPad so I would have it handy at Sephora or the hair salon! The great photographs and drawings help make the author's point that you can look expensive for a lot less than you think. But the book delivers even more than the title suggests. Andrea Pomerantz Lustig, according to the "About the Author" section, has been a beauty expert at Glamour magazine long enough to have figured out what is worth spending money on and, more importantly, what isn't! It's as if the most stylish girlfriend you could imagine decided to dish all her secrets. I'm sure it will save me money in the long run, but I must say I feel inspired to run out and buy a few of the products she mentions, especially those in the "Save" (rather than "Splurge") column. The idea of dividing up each section into four different variations of "expensive" style: "Park Avenue Pretty," "Hollywood Boho," Glam Globe-Trotter," and "Modern Movie Star" (hey, we can all dream) makes the book extra fun, but the advice on getting your money's worth in haircuts and color, skin care, makeup, grooming, and fashion is completely down to earth. I don't know how I ever did without this book and have already bought copies for my teenage niece and my favorite aunt!"

--DD West

"I haven't even gotten all the way through this book and I am just so impressed I had to write a review! It is such a breath of fresh air to finally read a beauty book that actually gives you advice on EXACTLY WHICH PRODUCTS TO BUY!!! I can't tell you how many beauty books I've read that give you these ambiguous tips like "Get a serum with antioxidants". Andrea Pomerantz Lustig actually TELLS you which products she likes and which ones professionals in the business use on their clients. She tells you which products she owns and cheaper duplicates for some of her more expensive items. She helps explain when the splurge is necessary but also gives you an option if splurging isn't possible for you. This book is ageless, it can be helpful to someone who is 17 or 57. I pray she continues to update the book with new products in the coming years as we all know how ever changing the beauty world is. I will follow her throughout! Wonderful book so worth the money."

--Jane

"I thoroughly enjoyed every page of this book. It is sexy, sassy and super fun sharing all of the tips and secrets that girls want to know. This beauty wizard really knows her stuff and is smart in her approach to sharing it with women of all ages. It is aspirational yet attainable. Loved it so much that I bought it for my mom and my grandmother. They were both inspired by the read! Great gift for women of all ages. Make it even more special by giving it with a box of beauty goodies or a gift certificate to your favorite beauty store."

--Andi

"I can not put down Andrea Pomerantz Lustig’s new book How To Look Expensive: A Beauty Editor’s Secrets To Getting Gorgeous without Breaking the Bank. I was hooked by the first chapter when she discussed the difference between cheap hair and rich hair. Cheap hair is frizzy and poorly dyed. Rich hair is shiny and natural looking. Same goes for makeup. Better to wear no makeup makeup than no makeup at all. Kate Middleton is a perfect example. She is stunning with or without hair and makeup but looks so much more expensive with. Andrea’s book is a fantastic vacation read that I promise you will walk away from totally getting it! Andrea has been a beauty guru forever and lives the TSR philosophy head to toe."

--Tall Skinny Rich Blog, Suze Yalof Schwartz

"I wouldn't be doing the book justice if I launched into a lengthy and descriptive review because Andrea would say less is more, so I'll just say it's a small book that's funny and informative and packs a big punch. You should buy it... now...APL, which I can call her now because we're best friends, is just beautiful as you'd imagine a tenured beauty editor would be and she's as beautiful on the inside as she is on the outside which she would tell you is the most important aspect of looking expensive."

-- Adding Bliss Blog, Michelle DuQuesnay

"Let me start by professing my love for makeup and beauty books. I have a large stash that I’ve collected over the years and I refer to them often for tips and inspiration. However, in all my years of reading and reviewing books, I have never read one like this one: cover to cover in one sitting. How To Look Expensive, A Beauty Editor’s Secrets to Getting Gorgeous Without Breaking the Bank, $25, is written by the ultimate beauty editor, Andrea Pomerantz Lustig. She’s not talking about the hoity-toity, show-off expensive, but “chic and understated, polished and professional, your personal best,” expensive. I loved it so much that I couldn’t put it down. This book is easy to read with basically everything you might want to know about hair, skin and makeup — with product recommendations to boot. Pomerantz Lustig offers practical tips from the industry’s very best makeup artists, stylists, colorists and Dermatologists. With sections like, “Four Chic Ponytails That Will Make You Look Luxe,” and “Five Lipsticks Mistakes That Cheapen Your Makeup And How To Avoid Them,” you will be certain to find tips that you can use. And you don’t have to be part of the 1% to do it."

--Beauty Editor on Call, Carrie Kleiner

"As soon as I saw not only the title but the cover picture for How To Look Expensive: A Beauty Editor’s Guide to Getting Gorgeous Without Breaking the Bank, I knew I had to read this book. How to Look Expensive? How Can I Resist? I put it on hold at the library, joining an already long line, and then thought, No, I need to own this one, I can tell this will be a reference book, in the same way that my books on Chanel, Yves Saint Laurent and Valentino are reference books. I’m glad I plunked down the very reasonable $15 or so for this because I’ve read it cover to cover and will be taking a shopping list with me based on Lustig’s suggestions next time I go to Sephora or—and this is the best part—CVS."

--Everything Just So Blog, Jill815

"Classy ladies: you know who they are. You can spot them from across a room. Their skin is flawless. Their makeup is elegant. Their hair is obviously not natural - because no one's real hair color could possibly look that good. We desperately want to be them when we grow up, and just got the inside scoop on how to try. How to Look Expensive: A Beauty Editor's Secrets to Getting Gorgeous Without Breaking the Bank ($18) is packed with tips and tricks that don't involve shelling out megabucks for a red carpet-worthy stylist."

--Outblush Blog

"Last night I had the pleasure of attending a book signing for Andrea Pomerantz Lustig's new book How to Look Expensive. I purchased the book a few months ago and let me tell you, as someone who counts Blistex among my must-have beauty items, this book is a new must-have. After years as a beauty editor Andrea shares real-life, wallet-friendly tips in this easy-to-read manual that is chalked full of advice. My favorite part was her splurge/save feature that matched up pricey makeup products and their wallet-friendly cousins. I am not ashamed to admit that I took my book to Duane Reade, and stood there like a dork with it open searching for her recommended picks. My favorite? The CoverGirl Clean Pressed Powder that finally beats my stubborn shine. I highly recommend you go out and buy the book. You will read it once, and then go back to it again and again. And the best part? She was super charming, and lovely in person. Not to mention stunning."

--Smashing Style Blog

"I can not put down Andrea Pomerantz Lustig’s new book How To Look Expensive: A Beauty Editor’s Secrets To Getting Gorgeous without Breaking the Bank. I was hooked by the first chapter when she discussed the difference between cheap hair and rich hair. Cheap hair is frizzy and poorly dyed. Rich hair is shiny and natural looking. Same goes for makeup. Better to wear no makeup makeup than no makeup at all. Kate Middleton is a perfect example. She is stunning with or without hair and makeup but looks so much more expensive with. Andrea’s book is a fantastic vacation read that I promise you will walk away from totally getting it! Andrea has been a beauty guru forever and lives the TSR philosophy head to toe."

--Tall Skinny Rich Blog, Suze Yalof Schwartz

Contact

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